
At Hair Genetics, our mission is simple, to provide effective, affordable solutions for hair loss and thinning hair that help restore confidence every day.

Since launching in 2014, we’ve grown from a small UK-based startup into a trusted name in hair care, with a loyal customer base around the world. Our product range now includes everything from our best-selling Root Cover Up to our fully trusted Hair Fibres — all designed with ease of use, natural results, and accessibility in mind.
We believe everyone deserves to feel great about their hair, no matter their age, gender, hair type or colour. That’s why we’re committed to creating inclusive products that offer instant coverage and long-lasting results, without the premium price tag.
With over 100,000 Root Cover Up units sold and tens of thousands of happy customers, Hair Genetics continues to lead the way in everyday confidence-boosting hair solutions.