About Us

Firstly - Hi and welcome!

Starting our journey in 2014, as a family run business in the West Midlands, we couldn’t
imagine how many people we would go on to help .

So we know how you feel. We found there were no quality, affordable solutions to deal with hair loss on a daily basis.

We wanted solutions that would help people like us at a price that wouldn't break the bank. So, we decided to create some! (and the rest as they say... is history)

We were able to quit our day jobs, and focus on what we love doing, bringing back
confidence to people who have been struggling with hair loss. 8 years and 5+
product ranges later, Hair Genetics have helped hundreds of thousands of
customers worldwide!

From our Root Cover Up, to our brand-new Hairline Powder we make sure our products are the best option for you. We want to make our products accessible to as many people as
possible, so we offer solutions for men and women with different hair colours,
with any hair type at the most affordable price possible.

Following on from the success of our Root Cover Up and Hair Building Fibres, we have developed a Hairline Powder which is great for targeting smaller, more precise areas of hair loss.

We are also launching a new range of products with our brand new luxury brand HG GOLD. Our first products are Shampoo and Conditioner enriched with Caviar Extract, made so you can experience the luxurious salon treatment feeling, right in your own bathroom!